Connecting the dots..

Lets see if the dots can be connected to form a linear relationship or is it just my imagination..

If you have noticed, there are many advertisements which say that that 90% of the Indian households say “ This is the best product” or “Choice of over 80,million people” etc. The obvious thing that marketers here are doing is that the product is good, that is why it is liked by so many people.

Now, suppose , there is a product for which you have large no of choices to select from. You evaluate and after considerable deliberation you chose a product. After some days, when a friend or relative sees the product and makes some comment about it which are not in sync with what you perceive as the actual value of the product, you tend to have doubts about your purchase. Normal human nature, aint it. On top of it, your spouse/family/ society don’t approve of your choice, what would you like to do.
1. Either you would like to do away with product with the thoughts like.. Why did I buy this crap man…
2. You would make some efforts to collect more information about it and try to justify it to your peers ( but you yourself would have that doubt)
3. You would be “taamsik” about it.. No action on your part.. chalta hai yaar.. ab le liya to ab kya kar sakte hain..
4. You would rationalize your decision by observing how many other people also did the same.. Now some some intelligent, or some person you are in awe of.. or lets say .. 90% Indians also also made the same decision as you, you would be somewhat complacent that yes, it was not wrong what you did.. and you would be satisfied with the rationale.

Now this is where I am trying to connect the dots..
You want to know that your product is preferred by so many people across the world.. why because at some point.. you feel dissatisfied with it..
Now marketers who promote their product by telling consumers that look buddy .. so many people also do it..aren’t they subscribing to the fact that yes, there would be doubt among there consumers, so lets do something to clear their doubts..
Aren't they conforming to the fact, that their product is indeed creating a disequilibrium in the minds of the customer.. that the perceived value of their product is not equal to the actual value of product and that there is a better product in the market..

Just my theory .. will see if my MBA answers this ques or not..
P.S – The idea behind this post came when I was reading “Theory of cognitive dissonance”